Let’s look at a company founded in the1960's set up as a manufacturer of coordinated floor and wall coverings branded Rex Ceramiche Artistiche. In the Nineteen-eighties, with the advent of single-fired tiles the company became the leader in the home flooring segment because it was one of the first ceramic factories to produce glazed porcelain tiles, studying the aesthetics and creating a product for the residential sector. Traditionally, Rex has been highly placed, developing high-end, sophisticated and elegant ceramic materials, designed to evoke long-ago eras and places to meet personal hedonistic tastes. The result was an elevation of the Rex style, jealously guarding the technological and aesthetic legacy of fifty years of operations to create surfaces that reflect the latest trends, focusing attention and capturing the observer’s gaze.